START UPS

Partnered with early-stage founders to uncover their vision, clarify positioning, and establish an identity system that could grow with them. These projects often feel like a mix of strategic planning and brand discovery, where the process itself helps entrepreneurs articulate their story and see new possibilities.

Capabilities include:

• Brand strategy and positioning

• Research and competitive analysis

• Naming and messaging hierarchy

• Logo and identity system design

• Packaging and collateral design

• Website and digital presence

• Presentation and investor materials

• Storytelling and pitch support

• Brand guidelines and starter assets for independent use

By creating strategic branding early, startups gain clarity, confidence, and the tools to communicate with investors, partners, and customers. Just as importantly, they are empowered to carry their identity forward themselves — establishing credibility and momentum at a critical stage of growth.