CULMINATE

As Creative Director at Culminate from 2016–2024, I led, mentored, and grew the design team through periods of change and opportunity. We rebranded the company, launched its first website, and produced a wide range of promotions, with Nike retail as our primary client. Over time, the team evolved into a highly collaborative group of talented designers able to tackle complex challenges together.
- Led company renaming, rebranding, logo, and business materials
- Designed and wrote copy for the company’s first website and promotional materials
- Directed design and art for multiple B2B sales tools
- Provided art direction for promotional photography and video
- Designed and art-directed yearly gift packaging
- Served as Creative Director for all client work, including Nike retail
At Culminate, I guided the creative team through years of growth, change, and high-profile work. My leadership fostered a collaborative culture that produced bold, thoughtful design solutions for clients like Nike. By strengthening both the company’s identity and its team, I helped reinforce Culminate’s reputation for creative excellence.

MAUPIN LIBRARY—Honored community with a donor wall inspired by its river and desert landscape