CULMINATE
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As Creative Director at Culminate from 2016–2024, I led, mentored, and grew the design team through periods of change and opportunity. We rebranded the company, launched its first website, and produced a wide range of promotions, with Nike retail as our primary client. Over time, the team evolved into a highly collaborative group of talented designers able to tackle complex challenges together.
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Led company renaming, rebranding, logo, and business materials
Designed and wrote copy for the company’s first website and promotional materials
Directed design and art for multiple B2B sales tools
Provided art direction for promotional photography and video
Designed and art-directed yearly gift packaging
Served as Creative Director for all client work, including Nike retail
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At Culminate, I guided the creative team through years of growth, change, and high-profile work. My leadership fostered a collaborative culture that produced bold, thoughtful design solutions for clients like Nike. By strengthening both the company’s identity and its team, I helped reinforce Culminate’s reputation for creative excellence.
