NIKE RETAIL

For 10 years, I served as creative director on Nike’s U.S. retail account through Culminate. I led design work that translated Nike’s global campaigns into immersive, high-end retail experiences across the company’s owned stores—from flagship concept locations to elevated community-based spaces. My team and I adapted campaign storytelling into custom 3D displays, window graphics, environmental systems, motion graphics, and product signage that integrated seamlessly with Nike’s retail fixture standards.

• Creative direction for campaign rollouts across Nike’s U.S. owned stores

• Design of custom 3D displays, window graphics, and in-store environments

• Product signage systems adapted into Nike’s fixture architecture

• Motion graphics and video content for digital retail displays

• Close collaboration with Nike’s global and regional brand teams to localize and elevate campaigns

This decade of work helped Nike bring global campaigns to life with a consistent yet flexible retail voice. Each store environment—from bold flagship concepts to community-focused locations—delivered the same high-end Nike energy while honoring local context. By creating adaptable systems and providing clear design direction, our team ensured campaign storytelling was not only seen but felt in every store, strengthening customer engagement and reinforcing Nike’s leadership in sport and culture.