ADIDAS INTERNATIONAL

Over eight years in-house at Adidas International, I led creative direction across global retail, campaigns, photography, and brand identity. My role spanned key account launches, global store environments, and product storytelling—balancing high-level strategy with detailed art direction. I collaborated with photographers, illustrators, designers, and production teams worldwide to ensure brand consistency while tailoring creative to diverse markets.

• Directed design concepts and execution for global retail and product launches

• Developed account-differentiation campaigns and in-store brand experiences

• Created global signage systems and graphic standards for store rollouts

• Art directed athlete and product photography, as well as technical illustrations

• Directed international location shoots and in-studio productions

• Built shot lists, briefs, and mood boards to align creative partners and deliver clear results

• Led art direction for models, athletes, and stylists to bring campaigns to life

• Focused on brand identity, product launches, and retail campaign systems

My work helped shape Adidas’ global retail presence during a period of rapid growth, building consistent yet adaptable brand systems used across markets. By unifying store environments, campaigns, and photography under a cohesive vision, I strengthened the brand’s ability to connect with consumers worldwide. The campaigns I directed not only showcased Adidas’ products but also elevated the athletes and stories behind them, ensuring every execution felt authentic, dynamic, and aligned with Adidas’ global identity.