ADIDAS INTERNATIONAL
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Over eight years in-house at Adidas International, I led creative direction across global retail, campaigns, photography, and brand identity. My role spanned key account launches, global store environments, and product storytelling—balancing high-level strategy with detailed art direction. I collaborated with photographers, illustrators, designers, and production teams worldwide to ensure brand consistency while tailoring creative to diverse markets.
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Directed design concepts and execution for global retail and product launches
Developed account-differentiation campaigns and in-store brand experiences
Created global signage systems and graphic standards for store rollouts
Art directed athlete and product photography, as well as technical illustrations
Directed international location shoots and in-studio productions
Built shot lists, briefs, and mood boards to align creative partners and deliver clear results
Led art direction for models, athletes, and stylists to bring campaigns to life
Focused on brand identity, product launches, and retail campaign systems
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My work helped shape Adidas’ global retail presence during a period of rapid growth, building consistent yet adaptable brand systems used across markets. By unifying store environments, campaigns, and photography under a cohesive vision, I strengthened the brand’s ability to connect with consumers worldwide. The campaigns I directed not only showcased Adidas’ products but also elevated the athletes and stories behind them, ensuring every execution felt authentic, dynamic, and aligned with Adidas’ global identity.
