AT HOME
-
As Art Director with 2Hemispheres, I led both our internal design team and the client partnership for At Home, a newly rebranded home décor “superstore.” Over 1.5 years, I worked closely with the client team and CEO to develop a full retail signage system, packaging program, and in-store communication strategy. The project included the conversion and redesign of 80 stores nationwide, requiring leadership across design, prototyping, installation guidelines, and onsite supervision to ensure consistent execution at scale.
-
Led internal design team and managed client communication
Directed development of retail signage system and packaging design
Art direction of illustration and map designs
Installation guidelines and on-site supervision across multiple stores
-
The redesign transformed At Home’s retail presence, creating a clear and cohesive brand experience across dozens of stores. The comprehensive signage and packaging system elevated the shopping environment, streamlined communication for customers and staff, and enabled successful rebranding across 80+ stores nationwide—establishing a scalable design foundation that continues to support the brand.
