Mystery Gold Auctions delivers bold, high-end branding and packaging for premium collectibles, including coins, sports cards, and Pokémon cards. The design tapped into the allure of mystery boxes—emphasizing exclusivity, prestige, and the thrill of the unknown. The goal was to create an identity system that not only carried weight in the marketplace but also elevated the auction experience with a sense of quality and anticipation.

Researched marketplace trends to inform design direction
Developed and presented six creative options with distinct styles
Introduced innovative digital tools to deliver vibrant imagery while meeting budget constraints
Designed five unique icons representing different collectible categories
Led hands-on design, production, and press checks to ensure quality execution

The client was overjoyed with the results, which delivered the bold, high-end presence they envisioned while staying within budget. The work not only elevated the excitement of their auctions but also gave them a distinctive, professional identity that continues to energize their brand and attract collectors.

MYSTERY GOLD

AT HOME—Transformed an outdated brand into a cohesive retail experience across 80 stores

OREGON SPICE—Refreshed an established brand with bold, flavorful design