OTA TOFU

Ota Tofu is the oldest tofu company in America, proudly handmade daily in Portland, Oregon. I partnered with the owners to create a new logo and packaging system for both retail and wholesale—communicating their history while keeping a fresh, modern aesthetic. We also established a clear messaging hierarchy that helps the brand stand out and compete effectively on shelf.

• Brand strategy

• Logo design

• Color palette

• Packaging system for retail and wholesale

• Business cards

• T-shirts

• Poster for retail window

• Transformed shelf presence with bold, legible packaging that stands out in competitive retail environments

• Reconnected the brand identity to its heritage, honoring its history while appealing to modern audiences

• Elevated clarity and readability for consumers, improving brand recognition at point of purchase

• Earned enthusiastic client feedback and set the foundation for broader brand updates