OTA TOFU
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Ota Tofu is the oldest tofu company in America, proudly handmade daily in Portland, Oregon. I partnered with the owners to create a new logo and packaging system for both retail and wholesale—communicating their history while keeping a fresh, modern aesthetic. We also established a clear messaging hierarchy that helps the brand stand out and compete effectively on shelf.
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Brand strategy
Logo design
Color palette
Packaging system for retail and wholesale
Business cards
T-shirts
Poster for retail window
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Transformed shelf presence with bold, legible packaging that stands out in competitive retail environments
Reconnected the brand identity to its heritage, honoring its history while appealing to modern audiences
Elevated clarity and readability for consumers, improving brand recognition at point of purchase
Earned enthusiastic client feedback and set the foundation for broader brand updates
