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      <image:title>PORTFOLIO - ADIDAS—Led global retail and creative teams through campaigns, photography, and brand identity</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/fd9a5b4c-4d15-41f6-b6cd-2593041e94d2/pamela-racs-adidas-technology-icons-communication.jpg</image:loc>
      <image:title>PORTFOLIO - ADIDAS—Led global retail and creative teams through campaigns, photography, and brand identity</image:title>
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      <image:title>PORTFOLIO - ADIDAS—Led global retail and creative teams through campaigns, photography, and brand identity</image:title>
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    <image:image>
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      <image:title>PORTFOLIO - ADIDAS—Led global retail and creative teams through campaigns, photography, and brand identity</image:title>
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    <image:image>
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      <image:title>PORTFOLIO - ADIDAS—Led global retail and creative teams through campaigns, photography, and brand identity</image:title>
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    <image:image>
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      <image:title>PORTFOLIO - ADIDAS—Led global retail and creative teams through campaigns, photography, and brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/851a7d3d-7aed-4481-88d7-2c1c7579be4d/Square2_19x9.01_updates_2_17_2472.jpg</image:loc>
      <image:title>PORTFOLIO - ADIDAS—Led global retail and creative teams through campaigns, photography, and brand identity</image:title>
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      <image:title>PORTFOLIO - ADIDAS—Led global retail and creative teams through campaigns, photography, and brand identity</image:title>
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      <image:title>PORTFOLIO - ADIDAS—Led global retail and creative teams through campaigns, photography, and brand identity</image:title>
    </image:image>
    <image:image>
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    <image:image>
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      <image:title>PORTFOLIO - ADIDAS—Led global retail and creative teams through campaigns, photography, and brand identity</image:title>
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  <url>
    <loc>https://www.pamela-racs.com/work-1/project-one-b983p</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/3216a8bc-3bd2-4b59-b326-0587b2bb52a2/pamela-racs-culminate-retail-design-print-sales-tool.jpg</image:loc>
      <image:title>PORTFOLIO - CULMINATE—Led a consultancy’s creative team for 10 years including brand, web, and client projects</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - CULMINATE—Led a consultancy’s creative team for 10 years including brand, web, and client projects</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - CULMINATE—Led a consultancy’s creative team for 10 years including brand, web, and client projects</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - CULMINATE—Led a consultancy’s creative team for 10 years including brand, web, and client projects</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - CULMINATE—Led a consultancy’s creative team for 10 years including brand, web, and client projects</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - CULMINATE—Led a consultancy’s creative team for 10 years including brand, web, and client projects</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - CULMINATE—Led a consultancy’s creative team for 10 years including brand, web, and client projects</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - CULMINATE—Led a consultancy’s creative team for 10 years including brand, web, and client projects</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pamela-racs.com/work-1/nike</loc>
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    <lastmod>2025-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/150520e9-2ae0-41a2-a32b-632945f25119/Nike+projects3.jpg</image:loc>
      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/047cfbab-149d-4538-9392-572ada89ef99/pamela-racs-nike-kids-retail-design.jpg</image:loc>
      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
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    <image:image>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
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    <image:image>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
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    <image:image>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
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    <image:image>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
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    <image:image>
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      <image:title>PORTFOLIO - NIKE—Shaped immersive retail and brand experiences through design and storytelling</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pamela-racs.com/work-1/yume-brand-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/2621f4cb-dcad-46ee-8747-cca8e430b4fb/pamela-racs-auction-packaging-design.jpg</image:loc>
      <image:title>PORTFOLIO - AUCTION BRANDING— Building anticipation through strong visual identities</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/007278e7-7897-4ec9-b260-b68a15f3555f/Auction+brand+design%2C+Pamela+Racs.jpg</image:loc>
      <image:title>PORTFOLIO - AUCTION BRANDING— Building anticipation through strong visual identities</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/f13ed718-402e-4336-8633-96597f6fcbf9/Sudden+Death+Auctions_graphic+deisgn_Pamela+Racs.jpg</image:loc>
      <image:title>PORTFOLIO - AUCTION BRANDING— Building anticipation through strong visual identities</image:title>
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  </url>
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    <loc>https://www.pamela-racs.com/work-1/at-home-retail-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-27</lastmod>
    <image:image>
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      <image:title>PORTFOLIO - AT HOME—Transformed an outdated brand into a cohesive retail experience across 80 stores</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - AT HOME—Transformed an outdated brand into a cohesive retail experience across 80 stores</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/e603b177-287e-4877-8135-30605dd0fd81/pamela-racs-at-home-holiday-packaging-design.jpg</image:loc>
      <image:title>PORTFOLIO - AT HOME—Transformed an outdated brand into a cohesive retail experience across 80 stores</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/fffa63c6-7117-48d6-95df-7104b3364f11/pamela-racs-at-home-christmas-packaging-design.jpg</image:loc>
      <image:title>PORTFOLIO - AT HOME—Transformed an outdated brand into a cohesive retail experience across 80 stores</image:title>
    </image:image>
    <image:image>
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      <image:title>PORTFOLIO - AT HOME—Transformed an outdated brand into a cohesive retail experience across 80 stores</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/b42c50e3-b53d-4544-b6e2-a1ade9def6ce/pamela-racs-at-home-signage-design.jpg</image:loc>
      <image:title>PORTFOLIO - AT HOME—Transformed an outdated brand into a cohesive retail experience across 80 stores</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pamela-racs.com/work-1/oregon-spice-company-sales-tool-and-email-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/5bdf0513-2f86-4632-9307-3fc7f0366b86/pamela-racs-oregon-spice-company-brochure-cover.jpg</image:loc>
      <image:title>PORTFOLIO - OREGON SPICE—Refreshed an established brand with bold, flavorful design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/a097e5c1-5a1a-410f-8731-323abdb1268a/pamela-racs-oregon-spice-company-brochure-design.jpg</image:loc>
      <image:title>PORTFOLIO - OREGON SPICE—Refreshed an established brand with bold, flavorful design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/f176b8f6-022a-4a76-bc94-4c5c8650381a/pamela-racs-oregon-spice-company-email-campaign.jpg</image:loc>
      <image:title>PORTFOLIO - OREGON SPICE—Refreshed an established brand with bold, flavorful design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pamela-racs.com/work-1/nonprofit-campaigns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/68c99972-fda3-40b4-ace6-f2c7872c801c/pamela-racs-amnesty-international-youth-campaign.jpg</image:loc>
      <image:title>PORTFOLIO - AMNESTY INTERNATIONAL—Youth call to action communication</image:title>
      <image:caption>Amnesty International campaign graphics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/e86a2905-387e-4db2-bfa8-ee4f41f100e8/Square2_19x9.jpg</image:loc>
      <image:title>PORTFOLIO - AMNESTY INTERNATIONAL—Youth call to action communication</image:title>
      <image:caption>Amnesty International magazine graphics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/6b9b5336-94a5-4fc7-89d9-46aeff047fd0/pamela-racs-magazine-graphic-design.jpg</image:loc>
      <image:title>PORTFOLIO - AMNESTY INTERNATIONAL—Youth call to action communication</image:title>
      <image:caption>Amnesty International magazine graphics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65ca79350467d137e15da7b4/3282b067-b513-4cfd-afcb-f6f7695de222/pamela-racs-amnesty-international-magazine-design.jpg</image:loc>
      <image:title>PORTFOLIO - AMNESTY INTERNATIONAL—Youth call to action communication</image:title>
      <image:caption>Amnesty International magazine graphics</image:caption>
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      <image:title>PORTFOLIO - THEATRE GRAPHICS—Created campaign identities that brought productions and seasons to life visually</image:title>
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      <image:title>PORTFOLIO - THEATRE GRAPHICS—Created campaign identities that brought productions and seasons to life visually</image:title>
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      <image:title>PORTFOLIO - THEATRE GRAPHICS—Created campaign identities that brought productions and seasons to life visually</image:title>
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      <image:title>PORTFOLIO - OTA TOFU—Rebranded America’s oldest tofu company for modern retail</image:title>
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